Gasroots Project is a Wisconsin-based nonprofit organization working to strengthen and grow grassroots racing.

Since 2017, we’ve helped racers, tracks and organizations tell their story in addition to providing financial support through our award and advocacy efforts. We’re an advocate for grassroots racing and strive to make a positive difference in the sport.

 
 

THE ROOTS

Short track racing could be considered the foundation of motorsports. Tracks where generations have battled, rivalries are tempered and legacies are written. Every racer, every mechanic and every team have a story. Their passion unites them and their dedication defines them. They’re hard working people who give their all, to win. Gasroots Project was created to tell their stories.

THE MISSION

We believe the power of photos and motion pictures can engage, inspire and educate people. Gasroots Project is working to strengthen and grow all forms of grassroots racing through compelling photography and films. Our current focus is on teams and tracks in our home state of Wisconsin.

100% of the profits from our apparel sales goes to grassroots racing through awards and advocacy.


Gasroots Project relies on financial donations to help fund our film productions, grant awards and advocacy efforts.


Grant Program

The Gasroots Grant Program gives financial support to grassroots-level racing teams that compete in the state of Wisconsin. The goal of the program is to recognize and reward racers and their teams for their efforts on and off the track.

Since 2019, the program has given funds to eleven teams and has produced four short films featuring video award recipients.